Spread the Idea of Breakfast

Kellogg’s has a great, colorful website drawing in viewers and gaining the trust of consumers. The homepage consists of videos, pictures, new products, and many links leading you to anything you need to know about the website, especially how they give back to communities.

Entering the website gives viewers a ton of facts about the company but not all consumers are willing to check each and every website of companies they are interested in, but rather use different tools or sources. Obviously social media is one of the most popular ways for a company to promote their company these days, with a two huge web sites you might have heard of called Facebook and Twitter. Kellogg’s keeps on top of their Facebook everyday posting links and wall posts a few times a day, but what about Twitter? Twitter is a huge social media website, but the twitter link is no where to be found on their website or in the search engine on the twitter homepage. Although they lack a twitter (or at least keep it hidden pretty well) their Facebook posts contain information about their products, the nutrition in their products, recipes, how they give back to communities, chances to win trips and much more interesting information about the company.

They even post questions and ask for feedback, showing that they listen to their consumers and share a personal connection with those that are loyal to their brand. Right on their homepage you can click an arrow on the bottom right, leading you to a link to visit Kellogg’s on Facebook. Although it is not hard to find, as a PR person I would have that Facebook symbol stand out more, without making the viewers or consumers have to search much at all. However, I am impressed by their Facebook and frequently usage, making sure they have interesting and different posts or links every few hours of the day. They put up pictures of campaigns and events they host, motivational and important posts encouraging nutritious meals and how important breakfast is, pictures of there many types of products and much more.

Their Facebook page is like by 295,963 people, showing the huge impact Kellogg’s has on individual’s. Like their web site they keep the colorful and fun posts, which Kellogg’s is known for keeping their consumers think of their company as a bright and happy brand. With the fast moving technology and popular online social media sites, Kellogg’s will have to stay on top of more ways to reach audiences online, especially through twitter. With the large amounts of companies and brands using twitter to promote and communicate with their consumer’s it would be very beneficial to create a twitter or make their twitter more available to the public. Using more types of social media will help the companies success and promotion, although with their great website and active Facebook, Kellogg’s is still doing a great job.

Start your day with Kellogg's

Throughout this blog I will be sharing information and teaching readers about one of Fortune 500's top companies, Kellogg's. During the next few months I will share blogs with interesting facts about the company, giving you all a better understanding what Kellogg's is and what it stands for. Most of you know a little something about Kellogg's but both you and I will learn about this company on a different level with things you wouldn't have known from just eating one of their delicious products. Besides their large variety of breakfast foods and snacks, Kellogg’s is a company that cares about its consumers offering them nutritious selections and a healthy energized start to their day.

I believe that what you eat for breakfast, determines how the rest of your day will go, which is why Kellogg's is such an important brand to consider while choosing how to start your day! Kellogg’s offers cereals and products for everyone to enjoy and has created a family oriented company bringing family’s closer during breakfast with their classic cereals widely known.

Kellogg's provides households with a variety of food choices, but most of all they provide the most important meal of the day...breakfast! With their huge selection of cereals, to their bars, waffles or beverages, Kellogg's stays on top selling some of the most traditional and popular cereal names. From Fruit Loops to Frosted Flakes to Rice Krispies or Raisin Brand, each cereal holds a special meaning to each home it occupies. Searching homes around the country, one of these Kellogg's cereals is highly likely to be found. Kellogg’s emphasizes their improvement of nutrition but continuing to keep that delicious taste in each product. They were one of the first companies to provide a printed nutrition label on their boxes of cereal, making sure each consumer knew everything about what they were eating and reassuring that their products were made with nutritious ingredients. Kellogg's products are high in fiber, whole grain, vitamins and minerals, but still contain a low intake of sugar giving the cereal or other products the good taste without adding too much! Kellogg's also focus's on the importance of milk and it nutritious benefits. Most of their products coincide with milk, considering most people do not consume milk without cereal, giving Kellogg's another reason to be promoting nutrition and health along with their products!

With their classic cereal brands, Kellogg’s is a well-trusted company producing the best products for their consumers. Compared to other cereal brands, Kellogg’s brands are made with their consumer’s health in mind, and to share the importance of breakfast. They encourage everyone to eat their breakfast products, giving them energy for the rest of their day. Each product has a list of nutritious facts, showing Kellogg’s products are made with healthy ingredients. Looking at the website as well shows how passion the company is about the health of their consumers. Also with their huge donations to charitable organizations around the world, Kellogg’s has maintained a great reputation help feeding millions. Kellogg’s partners with Feeding America, a hunger-relief organization and donates breakfast to kids, giving a nutritious breakfast to those in need. Their other volunteer work including building playgrounds, parks, and homes also shows their passion for the community. You can find information about their commitment to the community and the different donations and charitable work they do. Right on the homepage is a link called “What we believe” and under that link shares how they give back to others helping keep those in need around the world healthy and get the vitamins they need.

In order to keep a good reputation Kellogg’s needs to make sure each product is made with natural ingredients and is the best option for a nutritious breakfast. Their communication is important, so providing each product with healthy facts will help get their message across without having to search on their website. However their website does help give positive facts maintaining their great reputation for those that want to do further exploring about the company. I do believe Kellogg’s is doing a great job with their company and keeping consumers satisfied and impressed with their commitment to the community and individuals around the world.