Spread the Idea of Breakfast

Kellogg’s has a great, colorful website drawing in viewers and gaining the trust of consumers. The homepage consists of videos, pictures, new products, and many links leading you to anything you need to know about the website, especially how they give back to communities.

Entering the website gives viewers a ton of facts about the company but not all consumers are willing to check each and every website of companies they are interested in, but rather use different tools or sources. Obviously social media is one of the most popular ways for a company to promote their company these days, with a two huge web sites you might have heard of called Facebook and Twitter. Kellogg’s keeps on top of their Facebook everyday posting links and wall posts a few times a day, but what about Twitter? Twitter is a huge social media website, but the twitter link is no where to be found on their website or in the search engine on the twitter homepage. Although they lack a twitter (or at least keep it hidden pretty well) their Facebook posts contain information about their products, the nutrition in their products, recipes, how they give back to communities, chances to win trips and much more interesting information about the company.

They even post questions and ask for feedback, showing that they listen to their consumers and share a personal connection with those that are loyal to their brand. Right on their homepage you can click an arrow on the bottom right, leading you to a link to visit Kellogg’s on Facebook. Although it is not hard to find, as a PR person I would have that Facebook symbol stand out more, without making the viewers or consumers have to search much at all. However, I am impressed by their Facebook and frequently usage, making sure they have interesting and different posts or links every few hours of the day. They put up pictures of campaigns and events they host, motivational and important posts encouraging nutritious meals and how important breakfast is, pictures of there many types of products and much more.

Their Facebook page is like by 295,963 people, showing the huge impact Kellogg’s has on individual’s. Like their web site they keep the colorful and fun posts, which Kellogg’s is known for keeping their consumers think of their company as a bright and happy brand. With the fast moving technology and popular online social media sites, Kellogg’s will have to stay on top of more ways to reach audiences online, especially through twitter. With the large amounts of companies and brands using twitter to promote and communicate with their consumer’s it would be very beneficial to create a twitter or make their twitter more available to the public. Using more types of social media will help the companies success and promotion, although with their great website and active Facebook, Kellogg’s is still doing a great job.