Tuesday, March 20, 2012
Krave Kellogg's New Krave!
Kellogg's has recently come out with a new cereal to add to their cereal products called Krave! Krave is a cereal with a crunchy outside but a smooth chocolate inside, coming in two different flavors chocolate and double chocolate.
Although it is fairly new, Kellogg's has done a great job promoting and getting the word out there about this new product. Entering the Kellogg's homepage, a viewer can see a small introduction about Krave along with a link "learn more". Clicking this link leads viewers and consumers onto a new page with more information about this new product like what is Krave, where you can find Krave, and how to join or "like" Kraves Facebook page! With their own link just directed towards the new cereal, consumers are able to learn about the product quick and easy. With their recent posts on Facebook Kellogg's keep up to date with their products promoting each cereal with a different page for each name. Expanding their product line gives Kellogg's more recognition and keeps Kellogg's on top as one of the most popular cereal companies.
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