Springtime Recipes From Kellogg's

It’s springtime and Kellogg’s wants to share their fun recipes for Easter! By using Kellogg's cereal Rice Krispies, there are many delicious recipes that can be made and the company promotes them right on the homepage. Clicking the Easter recipes link leads you to a homepage made specifically for Rice Krispie treats all revolving around Easter. On this homepage it gives recipes that are easy for kids, quick, and new delicious recipes that Kellogg’s created just for this holiday. These fun recipes bring families together during the holiday, making treats for the entire family to enjoy, such as egg shaped Rice Krispies with chocolate candies hidden inside.

There are “mom reviews” on each recipe and a “share your memories” section with stories of families making these Rice Krispie treats together. Keeping on top of holidays and times of the year is important, and Kellogg’s made sure they recognized Easter with these fun recipes and ideas for families to do using their products.

Kellogg's Gives Back to the Community

     Kellogg's cares about their community with their various programs and support to individuals around the country in need. Even with their nutritious products they are giving back to their consumers with a healthy choice in their lives. Kellogg's stands for giving back and promoting healthy food decisions around the nation and teaching people about healthy ways to life their lives. Kellogg’s works to impact peoples lives and with their breakfasts they feel they begin each person’s day with the right start.

     Kellogg's believes that breakfast is the most important meal of the day, but not every child has the privilege to eat breakfast each and every morning. Realizing that, Kellogg's created a program called Share Your Breakfast, with a goal to share 1 million breakfasts with kids that are in need. By sharing what you ate for breakfast through facebook, twitter, or ordering a Kellogg's Collectors Edition Spoon, Kellogg's will then donate money to help Action for Healthy Kids. Action for Healthy Kid's works with schools and families teaching kids to learn how to eat right, stay fit and donates money to create breakfast programs at schools around the nation. One in five kids are sent to school without breakfast or the right kick to their day, so with this program kids are able to eat breakfast at school as well as engage in physical activity to give them the energy they need to start their day.
       In order to gain awareness Kellogg’s created Nation Breakfast Week from March 4-10, 2012. During this week people around the country were able to fight childhood hunger, hosting breakfasts at various locations such as Washington D.C., Orlando, FL. and Battle Creek, MI. Throughout National Breakfast Week, the idea of eating a healthy breakfast is stressed showing how Kellogg’s cereal gives children the right nutrients, vitamins and fiber they need in order to have energy throughout their day. The W.K. Kellogg Foundation is a foundation created in 1930, donating millions of dollars in cash and millions of breakfasts to charitable organizations around the world. One organization they give to is Feeding America, our nation’s leading hunger-relief organization.

Kellogg’s employee’s raise millions of dollars for United Way campaigns. Other organizations help benefit people around the world such as the Corn Flakes Field of Dreams Makeover, giving a makeover to an Ireland’s school playing field. They volunteer in the United Way’s “Days of Caring” projects improving playgrounds, parks, building Habitat for Humanity homes and giving support to hunger relief efforts. The entire company works together to give back to their community especially helping charities benefiting children.  
           “The power of breakfast” is stressed by Kellogg’s and how important it is to make sure you consume breakfast each day. The mission of the company is to start your day right with breakfast, which is exactly what the company, strives to spread throughout the world. With their main program Share Your Breakfast, they are able to complete their mission for those that do not have the choice to eat breakfast every day. It is also a way to get the word out there about the importance of breakfast. After thousands of surveys given through America, Kellogg’s got many answers saying families are too busy to sit down and consume a healthy breakfast. The company continues to work hard to help its community and consumers by giving them the nutritious facts and spread the significance of breakfast. Rather then making products the consumers are satisfied with just for taste, Kellogg’s continues to keep their consumers health in mind with the best ingredients that will benefit them and their health.
        Kellogg’s uses good public relations to get their points across by using social media, passionate campaigns/programs and by spending a whole week to travel the U.S. sharing breakfasts with those in need of a healthy start to their day. Not only are they helping those that need it, but they are spreading awareness of childhood hunger through their campaigns giving the important issue more recognition. Their public relations is used to spread their mission and is powerful with each advertising or promotion they use emphasizing the nutritious values of their products.

      Although the company is doing a great job helping millions in need, they could share breakfast at food pantries or other locations rather then just schools. Kellogg’s focuses on children, but rather they should help more adults as well, providing for the entire family since it is such a family brand. Supporting children is a big role Kellogg’s plays, but to continue helping those without breakfast, helping adults as well will impact the world greatly.

The Special K Diet

Since Kellogg's emphasizes their nutritious and healthy choices of food products, why not come up with another way to satisfy your consumer with a simple diet with all your types of delicious products? The Special K Diet is another way Kellogg's shows they care for their customers, giving a descriptive diet to follow with plans, recipes, and motivational tips. The Special K website allows viewers to create their own plan with a list of different Kellogg's products they can eat while on the diet. Kellogg's gives different ideas of foods to eat or recipes and even has a mobile app to help stay on top of your diet on the go!

Kellogg's proves they care about their consumers on a more personal level, helping them directly and giving them the opportunity to live a healthy lifestyle. Not only are they a family brand, but they care about each consumer helping peoples lives with the products they sell. The company stands for health, nutrition and fitness so with this diet it promotes their products, while giving back to their consumers with a chance to get fit and stay healthy.

Krave Kellogg's New Krave!

Kellogg's has recently come out with a new cereal to add to their cereal products called Krave! Krave is a cereal with a crunchy outside but a smooth chocolate inside, coming in two different flavors chocolate and double chocolate.

Although it is fairly new, Kellogg's has done a great job promoting and getting the word out there about this new product. Entering the Kellogg's homepage, a viewer can see a small introduction about Krave along with a link "learn more". Clicking this link leads viewers and consumers onto a new page with more information about this new product like what is Krave, where you can find Krave, and how to join or "like" Kraves Facebook page! With their own link just directed towards the new cereal, consumers are able to learn about the product quick and easy. With their recent posts on Facebook Kellogg's keep up to date with their products promoting each cereal with a different page for each name. Expanding their product line gives Kellogg's more recognition and keeps Kellogg's on top as one of the most popular cereal companies.