Kellogg's Gives Back to the Community

     Kellogg's cares about their community with their various programs and support to individuals around the country in need. Even with their nutritious products they are giving back to their consumers with a healthy choice in their lives. Kellogg's stands for giving back and promoting healthy food decisions around the nation and teaching people about healthy ways to life their lives. Kellogg’s works to impact peoples lives and with their breakfasts they feel they begin each person’s day with the right start.

     Kellogg's believes that breakfast is the most important meal of the day, but not every child has the privilege to eat breakfast each and every morning. Realizing that, Kellogg's created a program called Share Your Breakfast, with a goal to share 1 million breakfasts with kids that are in need. By sharing what you ate for breakfast through facebook, twitter, or ordering a Kellogg's Collectors Edition Spoon, Kellogg's will then donate money to help Action for Healthy Kids. Action for Healthy Kid's works with schools and families teaching kids to learn how to eat right, stay fit and donates money to create breakfast programs at schools around the nation. One in five kids are sent to school without breakfast or the right kick to their day, so with this program kids are able to eat breakfast at school as well as engage in physical activity to give them the energy they need to start their day.
       In order to gain awareness Kellogg’s created Nation Breakfast Week from March 4-10, 2012. During this week people around the country were able to fight childhood hunger, hosting breakfasts at various locations such as Washington D.C., Orlando, FL. and Battle Creek, MI. Throughout National Breakfast Week, the idea of eating a healthy breakfast is stressed showing how Kellogg’s cereal gives children the right nutrients, vitamins and fiber they need in order to have energy throughout their day. The W.K. Kellogg Foundation is a foundation created in 1930, donating millions of dollars in cash and millions of breakfasts to charitable organizations around the world. One organization they give to is Feeding America, our nation’s leading hunger-relief organization.

Kellogg’s employee’s raise millions of dollars for United Way campaigns. Other organizations help benefit people around the world such as the Corn Flakes Field of Dreams Makeover, giving a makeover to an Ireland’s school playing field. They volunteer in the United Way’s “Days of Caring” projects improving playgrounds, parks, building Habitat for Humanity homes and giving support to hunger relief efforts. The entire company works together to give back to their community especially helping charities benefiting children.  
           “The power of breakfast” is stressed by Kellogg’s and how important it is to make sure you consume breakfast each day. The mission of the company is to start your day right with breakfast, which is exactly what the company, strives to spread throughout the world. With their main program Share Your Breakfast, they are able to complete their mission for those that do not have the choice to eat breakfast every day. It is also a way to get the word out there about the importance of breakfast. After thousands of surveys given through America, Kellogg’s got many answers saying families are too busy to sit down and consume a healthy breakfast. The company continues to work hard to help its community and consumers by giving them the nutritious facts and spread the significance of breakfast. Rather then making products the consumers are satisfied with just for taste, Kellogg’s continues to keep their consumers health in mind with the best ingredients that will benefit them and their health.
        Kellogg’s uses good public relations to get their points across by using social media, passionate campaigns/programs and by spending a whole week to travel the U.S. sharing breakfasts with those in need of a healthy start to their day. Not only are they helping those that need it, but they are spreading awareness of childhood hunger through their campaigns giving the important issue more recognition. Their public relations is used to spread their mission and is powerful with each advertising or promotion they use emphasizing the nutritious values of their products.

      Although the company is doing a great job helping millions in need, they could share breakfast at food pantries or other locations rather then just schools. Kellogg’s focuses on children, but rather they should help more adults as well, providing for the entire family since it is such a family brand. Supporting children is a big role Kellogg’s plays, but to continue helping those without breakfast, helping adults as well will impact the world greatly.